Samsung and LG's 2023 OLED TVs are battling for peak brightness supremacy

Samsung's next-generation QD-OLED TV series will have a peak brightness of 2,000 nits, surpassing the 1,800 nits offered by LG's latest OLED TVs.

Ahead of Samsung's CES 2023 keynote this week, the company has announced some key specs for its upcoming line of QD-OLED TVs. Samsung released its first-generation QD-OLED TV last year, aiming to overtake LG as the world's largest OLED TV maker. While Samsung first introduced OLED TVs more than a decade ago, LG and other TV makers like Sony and Vizio have surpassed the South Korean giant as it focuses on futuristic concepts like Mini LED and The Wall.

In a press release, Samsung Display announced that its latest QD-OLED display will deliver "more than 2,000 nits" of peak brightness and improve power efficiency by up to 25%. The advertised brightness level is almost double what Samsung offered for its first-generation QD-OLED models last year. Samsung Display also announced that the TVs will use artificial intelligence technology to gather information from each pixel in real time and use it to control light for better picture quality and improved panel efficiency.

Next-Gen OLED TVs

According to Samsung Display, the increased brightness levels of its QD-OLED panels are mainly due to the combination of the new IntelliSense AI brightness optimization algorithm and the new HyperEfficient Luminescent material. Higher brightness and contrast levels in the display lead to better HDR quality and improved vibrancy. They also ensure that the TV provides perfect visibility and a clear picture even in bright rooms and halls.

While Samsung has yet to officially announce its 2023 TV lineup, LG has just unveiled its next-generation OLED TVs, which the company says will offer an immersive viewing experience like never before. The lineup will include the Z3, G3, and C3 OLED Evo series, which LG claims will offer "higher brightness and color accuracy." Speaking to FlatPanelsHD, an LG spokesperson said that the 2023 G3 series devices will have a peak brightness of 1,800 nits, which is impressive, but still lower than Samsung's next-generation QD-OLED brightness levels.

LG's latest OLED TVs also feature the new Alpha 9 Gen 6 AI processor, which uses "AI-assisted deep learning technology" to deliver improved audio and video quality. An artificial intelligence-based feature built into the TV also provides improved upscaling for better clarity. There's also enhanced Dynamic Tone Mapping, which delivers true depth and brings out details in every frame. The technology also "detects and optimizes important objects, such as human faces, so that they have a more realistic HDR quality." It will It will be interesting to watch for LG's future battle with Samsung, which is finally focusing on OLED TVs.

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